About Us
chowie [pronounced: chow-ee]
noun/exclamation
the triggered discharge and audible report of a firearm, at the simultaneous successful taking of wild game, while at the same time … a call to a hearty meal, by the ringing of a dinner bell
*see: “BOOM!” or “Yewww!”
We are outdoors aligned and assigned by design, stoked by the stalk, fed by the hunt; for current and future factors of enduring conservation in dedicated promise and practiced formation — the unrivaled totem of raw-and-readied radness.
The meat and the marrow of CHOWIE!™ is in the ethos of the essential value of wild experiences — now more than ever. And as conduit to this, youth be introduced to and engaged by hunting, inciting an adventurous exploration of the natural world, the biological observation and study of wildlife in its native environment, and with the pursuit of game, the practice of patience, skill, and proficiency, self -reliance and -sufficiency, this in tracking, taking, dressing, cooking, eating and honoring of all that land and sky may well provide.
Product collections are ‘purpose-built x lifestyle-versatile’, keenly developed for durative and extended usage (beyond the blind, out of the woods, down off the mountain … ranging around town), drawn upon inspired and progressive styling.